SAP and Qualtrics Partner Up

Qualtrics is the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy.

So AKT is excited by the news that SAP just completed its acquisition of Qualtrics this month. The combination accelerates the new XM category by combining Qualtrics’ experience data with operational data from SAP software to power the economy.

SAP and Qualtrics is poised to offer businesses the means to deliver exceptional customer, employee, product and brand experiences.

Transformative Potential of X-Data Combined With O-Data

Experience data (X-data) focuses on obtaining and tapping the value of outside-in customer, employee, product and brand feedback. Combining Qualtrics’ experience data and insights with unparalleled operational data (O-data) from SAP software will enable customers to manage supply chains, networks, employees and core processes better.

Learn more about the acquisition – click here