With 19 years in the global digital content market, Avital has gained experience in scaling up content operations to achieve growth and enhance the brand positioning of companies, as leading forces in their markets. She gained vast experience in content strategy, content marketing, brand strategy and programming, as well as in business affairs and complex partnerships. Avital’s skills were honed during her various past roles, among others, as Head of Content at Musicoola (acquired by Stingray Music), Chief Editor at Flix, Nonfiction Content Acquisition Manager at yesDBS and Senior Content Strategy Manager at TikTok Germany GmbH, where Avital mastered in branding and content marketing initiatives, including sponsorships, content development, academic courses and events.