Scaling a Unified Customer & Employee Experience Model at Global Scale
Learn how Babilou Family has aligned employee engagement and customer satisfaction with Qualtrics and AKT Global.
Most organizations have more data than ever before. They understand employee sentiment. They track customer feedback. They invest in transformation and new technologies.
Yet experience is rarely embedded into how decisions are made, how leaders operate, or how change is executed. Insight is generated, but adoption is uneven, accountability is unclear, and value is difficult to sustain.
As expectations rise and multiple transformations run in parallel, organizations need a system that connects listening to action, and action to measurable outcomes.
Define the enterprise-wide vision, operating model and governance needed to scale Experience Management across CX, EX and transformation initiatives.
We align stakeholders around measurable value hypotheses, ensure clear ownership and accountability, and design the forums and decision frameworks that turn insight into impact.
Design the data, integration and architectural foundations that connect experience signals to operational performance.
We define how XM integrates across HR, CRM, and ERP ecosystems, ensuring structured signal flow, AI readiness, and cross-functional visibility
Design and deploy Voice of Customer programs on the Qualtrics XM platform within a governed enterprise XM framework, ensuring insight is directly tied to operational performance and value.
Our implementations connect listening programs to CRM, service, and commercial systems, enabling close-loop action, executively visibility and prioritized improvement across critical journeys.
Build Employee Experience programs that embed structured listening and action across the full employee lifecycle, from onboarding and development through retention and change.
Our approach aligns employee insights to strategic priorities, integrates with core HR and operational systems, and enables leaders to take accountable, data-driven action to improve engagement, retention, and organizational effectiveness.
Create Change Management Experience programs using a structured, programmatic method to measure and improve at scale.
Anchored in proven frameworks such as ADKAR, NPS®, and the Change Favorability Index®, CMX provides the Transformation Office with defined indicators, behavioral diagnostics and performance tracking to mitigate change fatigue, reduce delivery risk and link adoption to financial and operational outcomes.
Ongoing management and optimization of CX, EX and CMX enterprise programs to ensure sustained impact beyond deployment.
Our managed services model focuses on maturity progression, governance, and adoption monitoring, aligning evolving business priorities with structured insight and action. Through proactive performance reviews and optimization cycles, we ensure XM stays commercial relevant and embedded as a long-term operating capability.
De-risk AI-enabled XM expansion through clear governance, architectural alignment, and defined value outcomes before scale.
Unlock cross-domain value by advancing analytics maturity and linking experience data to operational performance.
for XM Success Package
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Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making. She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders. Liraz is a lecturer at the IDC and a worldwide keynote speaker. Her consumer behavior research was…