XM Integration Accelerator
Make your Ecosytem work as one.

Give every signal the context to act, with connections between Qualtrics and your enterprise systems designed and validated in your environment.

Talk to an XM specialist

Replace manual handoffs with one trusted data foundation across Qualtrics and your enterprise systems.

  • Integration blueprint for three priority use cases across CRM, HRIS, service and BI/data-lake systems
  • Validated data, process, system-call and MCP patterns, tested in your environment

Operational handover so your teams own and monitor every connection

Talk to an XM specialist →

Why now

Action and AI depend on context, and MCP (Model Context Protocol) and agent-to-agent workflows are on the way. The connections between Qualtrics and your enterprise systems need to be designed now, not patched later.

What happened before this feedback arrived? A customer writes “I’m still waiting.” Connected context shows a contract decision due in 14 days, two service contacts this week and a missed promised date. One comment, now with the context to act.

Is this your next priority?

  • Manual files and reconciliation slow down launches and reporting.
  • Feedback lacks the customer, employee or operational context needed to act.
  • Your next XM use case depends on another system, but the architecture and ownership are unclear.

How AKT Delivers

Prioritize the connections

Review your system landscape, integration tooling and XM roadmap. Select three priority use cases and agree how success is measured.

Design the blueprint

Define data mappings, identifiers, connectivity, encryption and access, update the data dictionary and data model, and assess your readiness for agentic AI and MCP.

Validate and hand over

Build and test one Qualtrics extractor, one automated data push (for example to Salesforce, ServiceNow or Power BI), one external-system call and one MCP use case that connects Qualtrics AI to an enterprise system. Then hand over monitoring and operations to your team.

The XM Integration Accelerator orchestrates the connections between Qualtrics and the CRM, HRIS, service and BI systems around it. Every signal arrives with its business context and reaches the team that owns the response.

Why AKT: 300+ integrations delivered, backed by AKT's HR and enterprise systems heritage.

Engagement at a glance

Typical duration: 3-6 months, withing a 12-month engagement window

Reference scope: 3 use-case designs · 1 extractor · 1 data push · 1 external-system call · MCP readiness assessment · 1 MCP use case

What you get

What you take away: An integration blueprint for three use cases, three validated integration patterns and one validated MCP use case with test evidence, an agentic and MCP readiness assessment, and an operational handover with rollout recommendations.

Business impact

  • Eliminates manual, error-prone tasks
  • Creates one trusted data foundation
  • Unlocks every capability built on top of it

Where it leads next

XM Analytics Accelerator

Connected data for analysis

XM AI Action Accelerator

Validated external calls and MCP connections inside AI workflows

Managed XM & Optimization Services

Ongoing operation

Qualtrics Platinum Partner

90 +
XM Clients
300 +
integrations delivered
40 +
Specialists

XM programs in fintech, manufacturing, public sector, education, foodservice, luxury and pharmaceuticals.

Which connection would unlock your next XM use case?

Bring us the process, the systems involved and the outcome you want, and we'll define a focused starting point.

Book a 30-minute value conversation.

Talk to an XM specialist →

Realize more value from your Qualtrics investment.

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