Move beyond scores to the why, the who and the what next, inside your Qualtrics environment.
Talk to an XM specialistSee what really drives retention, growth and cost by linking experience and operational data.
Expectations have moved beyond dashboards. Leaders want richer feedback, faster insight and a clear path from insight to action for every persona.
How does manager support relate to retention? 12-month retention is 88% where employees report higher manager support, and 76% where they report lower. Check role and tenure before choosing an intervention to test.
The XM Analytics Accelerator links experience (X) and operational (O) data, applies advanced analytical methods and puts the findings in front of the people who make decisions, with the confidence and skills to act on them. Your program can explain what drives outcomes and where to act first. The analysis runs inside Qualtrics, so you get answers without exporting data to separate BI tools.
Structure directories and X/O data with Data Modeler, and define persona-based access through Divisions, Groups and User Types.
Configure cross-XM dashboards and topic models across text, reviews, voice, chat and video, and apply Text iQ, Stats iQ, Insight Explorer and Spotlight Insights. Where the data supports it, test predictive churn, attrition or service-risk use cases.
Deliver role-based views, persona training and AI-assisted executive briefs where in scope, plus a build/run roadmap for scale.
Why AKT: Analysts who understand people and customer outcomes, not just statistics, so findings become decisions managers act on.
Typical duration: 3–6 months, within a 12-month engagement window
Reference scope: Data and access model · cross-XM, conversation (including video) and driver analysis · predictive pilot where feasible
What you take away: A governed data and access model, analysis tied to your agreed business questions, and an adoption and scale pack.
Business impact
Connect the source systems your analysis depends on
Turn validated insight into action
Keep your analytics evolving
XM programs in fintech, manufacturing, public sector, education, foodservice, luxury and pharmaceuticals.
Which business question should your data answer next?
Bring us the question, the decision it needs to inform and the data you already have, and we'll define the right analytical path.
Book a 30-minute value conversation.
Realize more value from your Qualtrics investment.