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XM AI Action Accelerator
Act while there’s still time to make a difference.

Connect every signal to an owner, a response and a measurable outcome.

Talk to an XM specialist

Resolve real issues, not just report them, with governed Qualtrics AI that turns feedback into owned action.

  • Prioritized AI use cases with success criteria, guardrails and human oversight
  • Governed pilots from richer feedback to AI-assisted close-the-loop action
  • Adoption and deployment roadmap with clear operational ownership

Talk to an XM specialist →

Why now

AI features are arriving in the platform faster than most organizations can govern and adopt them. Defining the first use cases and guardrails now creates a governed path to scale.

Who acts next, and by when? ? On receipt, the triage lead validates the AI flag and sets the priority. The response owner accepts within 30 minutes. If no one accepts, the escalation lead reassigns the case. By the agreed deadline, the follow-up owner confirms the outcome or reopens the case.

Is this your next priority?

  • Teams receive insight but lack a consistent mechanism for follow-up.
  • AI capabilities are available, but the first use case and success criteria are unclear.
  • Security, data readiness or adoption questions are delaying AI deployment.

How AKT Delivers


The XM AI Action Accelerator puts the AI built into Qualtrics to work where it matters: enriching feedback, speeding understanding and routing the right issue to an accountable owner. AKT brings the people side: clear ownership, guardrails and adoption, so AI earns trust before it scales.


Focus AI on a meaningful outcome

Prioritize use cases, set pilot success criteria and agree governance, guardrails and user roles.

Pilot the path from signal to action

Across collect, understand and act: conversational and in-the-moment feedback; Comment Summary, Qualtrics Assist and Insight Explorer; AI Ticket Management and Agent Studio, with up to three agentic use cases mapped. Close-the-loop ticketing is the lead use case.

Enable confident adoption

Define human oversight, escalation and observability. Review pilot evidence and build a rollout plan with operational ownership and build/run costs.

Why AKT: AI put to work by people and experience experts, with governance, change and adoption designed in.

Engagement at a glance

Typical duration: 3-6 months, withing a 12-month engagement window

Reference scope: Governed AI pilot · up to 3 agentic use cases mapped · deployment roadmap

What you get

What you take away: An AI use-case and governance pack, a validated pilot with its architecture, and an adoption and deployment roadmap.

Business impact

  • Real business problems get resolved, not just documented
  • Measurable change in outcomes, not another dashboard
  • The full loop from signal to resolution is closed

Where it leads next

XM Integration Accelerator

Additional external-system connections

XM Privacy & AI Compliance Accelerator

AI Activation Readiness review

Managed XM & Optimization Services

Keep your analytics evolving

Qualtrics Platinum Partner

90 +
XM Clients
300 +
Integrations delivered
40 +
Specialists

XM programs in fintech, manufacturing, public sector, education, foodservice, luxury and pharmaceuticals

Which feedback moment deserves better response?

Bring us the moment, the process and the people who own it, and we'll identify where AI can make the next step more effective.

Book a 30-minute value conversation.

Talk to an XM specialist →

Realize more value from your Qualtrics investment.

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