Ziva is a Sales and Marketing Operations professional with a strong track record of designing and scaling revenue operations in global organizations. She partners with executive leadership to translate commercial strategy into operational execution, driving alignment, visibility, and sustainable growth across the full Lead-to-Cash lifecycle.
She oversees Salesforce strategy and governance, advanced analytics and reporting architecture, data integrity frameworks, and integrations with platforms such as Pardot and ZoomInfo. Her expertise spans campaign execution, performance analytics, funnel optimization, pipeline management, and sales forecasting—delivering improved revenue predictability and measurable impact on pipeline and growth.
She also manages cloud subscription contracts and renewals end-to-end, ensuring commercial rigor, cross-functional alignment, and long-term customer value.
Prior to AKT, Ziva served as Business Operations Manager for the MEMA region at Hewlett Packard Enterprise, leading business planning and operational governance.