Why Transformations Fail:
Turning Employee Signals into Adoption

See beyond go-live. Measure readiness. Identify barriers. Secure adoption.

Organisations are running organisational, technology and AI transformations at the same time. Each programme is governed separately, but employees experience them all at once. 

Traditional reporting shows milestones, budgets, training and go-live. It does not show whether change is really landing. 

Are people ready? Are they using the change? Where is it getting stuck? Is the transformation delivering the value it was designed to deliver? 

Join AKT Global and Qualtrics to discover how Change Management Experience (CMX) turns employee signals into evidence to decide, act and secure adoption, featuring the real-life L’Oréal story. 


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What you’ll take away

From delivery to adoption and impact 

In 45 minutes, you will: 

  • Understand why successful delivery doesn’t always translate into adoption 
  • Read employee signals to detect resistance, momentum and execution risk 
  • See where change is landing, and where it isn’t, by population, process and moment 
  • Diagnose what is preventing adoption or behaviour change 
  • Trigger targeted action, with clear ownership and escalation 
  • Connect readiness, adoption and behaviour to operational and business outcomes 
  • Learn how L’Oréal moved from local change measurement to global transformation governance 

Experience is the evidence. Change is the mechanism. Business value is the outcome.

Readiness: are people prepared?

Adoption: is the change being used?

Operational change: is performance changing?

Behaviour: are new ways of working taking hold?

Business value: is the transformation delivering?

Why transformations fail: live webinar 

Details (with calendar, clock and screen icons, as on the reference page): 

📅 Wednesday, 2 December 2026  

🕒 4:00 PM – 4:45 PM CET (Madrid time)

💻 Online, Microsoft Teams – Delivered in Spanish 

15:00 Lisbon / 09:00 Mexico City · 10:00 Bogotá / Lima · 12:00 Buenos Aires / Santiago / São Paulo 

Session Timeline

  1. 0–5 min

    Welcome and Transformation Pulse

    How is success measured today?

  2. 5–15 min

    Why transformations fail

    The gap between delivery and sustained adoption

  3. 15–25 min

    Beyond traditional Change Management

    Continuous listening, risk detection and targeted action

  4. 25–35 min

    The L’Oréal global story

    From local measurement to global transformation governance

  5. 35–40 min

    Qualtrics scenario

    Employee signals, at-risk groups and targeted response

  6. 40–45 min

    Q&A and next step

    Transformation Readiness Assessment

Register and find out whether your transformation is delivering the change your organisation needs.


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Your Speakers

Ana Pascual

Consulting and Solutions Strategy Lead
AKT Global
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Juan Carlos Martínez

Project Manager
AKT Global
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Real-life case: how L'Oréal moved from measuring change locally to governing its transformation globally

L'Oreal
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Who should attend?

This session is designed for leaders responsible for:

  • Transformation and Change

    Chief Transformation Officers, Transformation Directors, Transformation Office Leads, Change Directors, Organisational Development Leads

  • People and Experience

    CHROs and HR Directors, HR Transformation Leads, Employee Experience Leaders, People Analytics Leads, Culture and Change Leads

  • Digital, AI and PMO

    Digital Transformation Directors, AI Transformation Leaders, Technology Adoption Leads, Enterprise PMO Leaders, Strategic Programme Directors

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