L'Oréal redesigned its new hire journey into a data-driven experience strengthening manager enablement and reducing early attrition across markets.
L’Oréal is one of the world’s leading beauty companies, operating globally across multiple brands and markets. With tens of thousands of employees and complex HR systems supporting its workforce, delivering a consistent and high-quality onboarding experience at scale was critical to sustaining growth and performance
As L’Oréal expanded across brands and markets, onboarding became inconsistent and fragmented. Early attrition was higher than expected, and engagement data showed the experience was not meeting expectations. Onboarding was no longer simply an HR process, but a critical moment shaping retention, productivity and long-term performance.
A structured, globally consistent model was required, one that could embed accountability with managers and translate insight into measurable improvement.
AKT partnered with L’Oréal to redesign onboarding as a structured, data-driven lifecycle experience, powered by Qualtrics. Listened was embedded across key onboarding moments, integrated with HR systems, and supported by a targeted manager enablement program to ensure insight translated into action.
Rather than treating onboarding as an isolated HR initiative, L’Oréal positioned it as a strategic lever for retention and performance. Governance mechanics were introduced to track engagement, adoption and behavioral change across markets.
By ensuring accountability and aligning onboarding to business outcomes, L’Oréal established a scalable model that strengthens engagement, accelerates productivity, and supports sustainable growth across its international workforce.