Together with AKT, Playtika brought to life Playti4U – a global employee service center designed to simplify how employees access employment information and get support. The solution unifies cross-functional services into one scalable, intuitive experience, enabling Playtikans worldwide to get what they need, when they need it.
Playtika is a global digital entertainment and mobile gaming company, known for creating engaging mobile experiences and operating across multiple countries. With a large and diverse workforce, Playtika continuously focuses on building employee experiences that support its people, culture and fast-paced global operations.
As part of Playtika’s HR Strategy, Playtika set out to redesign and improve the way employees access information, services and support across multiple locations. The ambition was to create Playti4U — a global one-stop-shop that delivers a more streamlined, personalized and customer-grade employee experience. The challenge was to shift from different ways of managing employee requests across functions and locations to a more consistent, scalable and data-enabled service model. This required addressing multiple service domains, stakeholders, processes and governance structures, while improving accessibility to information, unlocking self-service through a multi-tiered approach, increasing automation and strengthening data integrity and people analytics. Beyond enhancing the employee experience, the project also aimed to help professional teams focus on their expertise through clearer service channels, better request routing and more structured ownership.
AKT supported Playtika in transforming the vision for a global Employee Service Center into Playti4U — a scalable one-stop-shop for employee services. The project combined employee experience design, process redesign, operating model development, stakeholder alignment, technology enablement and change management to create a more intuitive and effective service experience across locations.
The work began with understanding employee and business needs, mapping service processes and defining the multi-tiered service model, including ownership, escalation logic, service catalogue structure and knowledge infrastructure. These business requirements were then translated into technical documentation and configuration logic, ensuring that the platform would reflect the designed service model, workflows and employee experience. AKT also supported testing activities, helping validate that the solution operated as intended before rollout.
A central part of the methodology was connecting the employee-facing experience with the operational needs of professional teams, enabling employees to access reliable information and services more easily while helping internal experts focus on higher-value professional work. Through strong cross-functional collaboration, Playti4U evolved from a strategic vision into a global operational reality: a more streamlined, personalized and scalable experience for Playtikans worldwide.