חווית הלקוח בדיגיטל – איך מבינים, מנתחים ומניעים שיפור

When it comes to the Digital Customer Journey, organizations are investing more and more in creating websites, apps and channels, that are aimed to increase sales conversion and lower cost-to-serve. Customers themselves prefer to use digital channels: over 6 in 10 customers today prefer to use digital self-serve channels to answer their questions. that’s why it is crucial that leaders understand how customers interact with digital channels in order to contain customers within them, and improve their overall customer experience. However, like Gartner analysts found in a recent survey, lack of data presented analytics problems to both marketing and CSS leaders, resulting in an inability to transform raw data into actionable insights.

In this webinar, we will review that challenges of providing a digital customer experience, how by using X (eXperience) data and O (Operational) data and deploying AI and machine learning, leaders can analyze data, understand key drivers and drive immediate action.

The webinar is relevant for CX, digital, marketing, sales and service leaders in B2B and B2C organizations, that are interested in improving their business results and create better digital experiences for their customers.

Akt Global, leaders in CX advisory and implementation, together with Qualtrics, world leaders in CX Management technology, are delighted to host this webinar. The agenda:

Trends and Challenges in Digital Customer Experience.

 Keren Shaked CCXP, Head of Customer Experience Solutions at AKT Global – Qualtrics in Israel   Amit – Nataf, Israel Account Executive at Qualtrics.

What is Digital Experience Management, B2B and B2C case studies Dario Nabavian, CX Solutions  Strategist at Qualtrics.

 Qualtrics demo of how to Listen, Understand and Act on Digital feedback – Kiri Fisher, Principal Solution – Engineer at Qualtrics.