Reprinted in part from SAP November 28, 2016 release

Two out of five companies in Germany are capitalizing on the digital economy, compared to just one out of 100 in the United Kingdom, a new study shows. European business leaders are beginning to embrace digital transformation, but adoption levels vary widely by country, according to the study conducted by Oxford Economics and supported by SAP.

The Leaders 2020 study is based on survey results from more than 4,100 executives and employees in 21 countries. The European findings examined the characteristics of organizations succeeding in the digital economy across Germany, Spain, France, Russia and the United Kingdom.

By examining several common capabilities and practices of high-performing companies, Oxford Economics and SAP identified a group of organizations capitalizing on the digital economy, called Digital Winners, comprising 16 percent of all companies surveyed globally. However, in examining Digital Winners across Europe, digital leadership varied widely by country. Germany (41 percent) and Spain (22 percent) outpaced the global average, trailed by France (15 percent), Russia (3 percent) and the United Kingdom (1 percent).

According to the study, Digital Winners:

Embrace diversity and inclusion

Globally, Digital Winners are more likely to see increased diversity in the workforce at the mid-level management level and have a slightly higher proportion of female employees than other companies.

In Europe, diversity levels are not where they should be for most companies, but are higher at those with superior executive leadership and stronger financial performance. On average, 39 percent of Digital Winners globally reported effective diversity programs, compared to 36 percent of all companies in France, 33 percent in Russia, 32 percent in Germany, 30 percent in the United Kingdom and 23 percent in Spain.

Develop millennial executives 

Nearly all European companies reported a smaller proportion of millennial executives compared to the global average. While Russia reported a higher percentage of millennials in leadership positions (33 percent vs. 17 percent globally), Germany (16 percent), Spain (6 percent), the United Kingdom (5 percent) and France (1 percent) must prioritize attracting and developing millennial leaders — and also including them in decision making — to accelerate digital transformation.

Around the world, millennial leaders are more pessimistic than other executives about their organization’s digital readiness. Millennial executives ranked their organization’s leadership skills between 15 and 23 percentage points lower than non-millennial executives across a variety of attributes, including facilitating collaboration, managing diversity, providing feedback and discouraging bureaucracy.

Engage and develop employees

Employees who work at companies with progressive executive leadership are more satisfied and engaged — and less likely to leave for a new position, according to the study. While the United Kingdom (91 percent) and Germany (87 percent) compare favorably to the Digital Winners worldwide, where 87 percent of employees are satisfied or very satisfied at work, France (76 percent), Spain (64 percent) and Russia (32 percent) trail. Further, while the United Kingdom (80 percent) and Germany (77 percent) again beat the Digital Winners worldwide, where 75 percent of employees would choose not leave if offered another job, France (72 percent), Spain (56 percent) and Russia (32 percent) stand to gain from better digital leadership.

Leverage digital technologies for improved decision making

Globally, 78 percent of Digital Winners make decisions that are data-driven, compared to only 55 percent of all companies. While some European countries outpaced their peers in this category, including Germany (72 percent) and France (55 percent), most European companies agree on the need for management to improve decision-making skills.

Want More?

For a detailed breakdown of leadership skills and attributes by country, including how you can become a Digital Leader, click here.


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At AKT, we pride ourselves in being technologically innovative and thought leaders. Our blog offers fresh ideas and insights on digital HR from our global experts, to help you keep ahead of the curve.

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